Meet Orjona Fjerza

My story

From banking in Albania to boardrooms worldwide.

Strategy has been the thread running through every chapter of my career from banking and academia to political marketing, business growth and entrepreneurship. My journey began in Albania, where an early fascination with numbers, language and human behaviour eventually developed into a career spanning financial services, marketing, leadership and strategy. After progressing from banking into senior leadership, I moved into marketing and strategic advisory roles across multiple industries. My academic journey took me further, completing an MBA and doctoral studies in marketing, while my professional experience gave me something equally valuable: an understanding of how people make decisions, how organisations grow, and why some businesses successfully adapt while others stand still. Moving to London marked another chapter and another reinvention.

I went on to build extensive experience within the UK professional-services sector, working closely with accounting firms on growth, marketing and business development before founding Orion Global Consulting. Today, I work at the intersection of AI, strategy, marketing and business transformation, helping organisations turn complexity into clear commercial direction. Alongside consulting, I am a lecturer, speaker and lifelong student of business and human behaviour. My work has also taken me to international platforms, including UN Women CSW69, contributing to conversations around financial and women's empowerment.

"I believe businesses — like people — grow when they are willing to question who they have been and become what the future requires."