Founder & CEO
Lecturer
Consultant 1:1
Author
Speaker
Mother of twoDr. Orjona FjerzaFounder & CEO · Author · Speaker · Lecturer · Consultant · Proud mother of two
Founder & CEOLecturerConsultant 1:1AuthorSpeakerMother of twoDr. Orjona Fjerza — Founder & CEO, Orion Global Consulting
2 Decades of Marketing Authority.
AI Strategist · Board Advisor · Keynote Speaker · Investor · Published Researcher
From banking to AI marketing in London. From university lecture halls to the United Nations. Across six sectors, two companies and twenty-two years — I have built, grown and transformed businesses through the power of marketing. With more than 10 years in finance and accounting services, I now work with accounting firms to help them grow and scale.
Industries
- Banking
- Construction
- Higher Education
- Technology & SaaS
- Accounting
- Professional Services
- Hospitality
- Food & Lifestyle
- Politics & Public Affairs
- Legal Services
- Fintech
- Media & Publishing
Featured in & on stage at
Brands I have worked with
Expertise
The Power Behind Every Successful Brand. to growth.
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The Power of Branding
A brand is not a logo. It is what people feel when they hear your name. The strongest brands in the world are not remembered for their products — they are remembered for how they make people feel. That feeling is designed, not accidental.
- — Brand identity and visual language that commands authority
- — Positioning strategy that makes you the obvious choice
- — Messaging architecture that resonates and converts
- — Messaging architecture that resonates and converts
- — Consistent brand experience across every touchpoint
- — Brand equity that increases the value of your business
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The Power of Social Media
Social media is not a broadcasting tool. It is a trust-building machine. The brands winning on social are not the ones posting the most — they are the ones saying something worth listening to, consistently, in a voice that is unmistakably theirs.
- — Content strategy built on genuine audience insight
- — LinkedIn authority that generates inbound enquiries
- — AI-powered content that repurposes across every channel
- — Community engagement that builds real relationships
- — Measurable social ROI not just impressions and likes
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The Power of Community
The future of marketing is not broadcast — it is belonging. The businesses growing fastest are the ones that have built a community around a shared purpose. A community does not just buy from you. It advocates for you, defends you and grows with you.
- — Community architecture — the right platform, the right people
- — Membership models that generate recurring revenue
- — Events and experiences that deepen belonging
- — Ambassador programmes that turn clients into advocates
- — AI-powered community intelligence and engagement
Industries & sectors
22 Years Across Every Major Industry.
Not a niche specialist — a cross-sector authority. Real results delivered across twelve industries.
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Banking & Financial Services
International commercial banking · Deputy branch director · 34% client base growth
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Construction
Contractor marketing · 20% revenue growth · 32% new contracts · first digital function built from scratch
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Higher Education
University marketing · Head of economics department · BD manager · programme development · student recruitment
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Technology & SaaS
Mobile app launch · 136% downloads · 183% ROI · 20% market share in six months
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Accounting & Professional Services
Accounting firm marketing · 6 years · Top 50 UK accounting group · AI-first marketing
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Hospitality
Wine brand reach 92K+ · Position 1 SEO · full 360° digital campaign
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Politics & Public Affairs
Political marketing strategy · public sector communications · policy advocacy · stakeholder engagement
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Music & Entertainment
Digital presence · streaming strategy · audience growth · artist brand building
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Legal Services
Legal firm marketing · professional services positioning · thought leadership · client acquisition
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Fintech
Financial technology marketing · go-to-market strategy · digital acquisition · regulatory communications
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International & NGO
Conference speaker · global communications · gender equity advocacy · international platforms
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Media & Publishing
Magazine and broadcast partnerships · digital publishing · festival of marketing
Who I am
A career built on curiosity and results.
From International Commercial Bank to senior marketing roles across London, I founded Orion Global Consulting in 2024 to give growing businesses AI-first marketing strategy with real, measurable outcomes. Having worked in finance and accounting services for more than 10 years, I now partner with accounting firms to grow and scale their practices.
- SSRN Research
2+
decades of leadership
100+
businesses served
12
industries, two continents
Proven results
2 Decades of Measurable impact.
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2000+
Accounting network
FINANCIAL SERVICE
Accounting Practices: Contributed in Growing accounting group sixfold in six years.
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1M
Minds trained in strategy
University lecturer · Strategic thinking
Teaching students and business leaders to think strategically: turning market insight and data into clear decisions that drive growth.
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100+ Stages
Revenue growth
12 Countries, 3 books and 50+ Articles
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5K+
Businesses consulted
ORION GLOBAL CONSULTING
AI-first marketing across 12 industries.
AI-first growth plan
Your 90-day AI marketing growth plan.
A clear, step-by-step plan that turns noise into clarity: what to fix first, what to build next and how every action is measured.
Days
1–30
1–30
Diagnose & fix
Clarity- Diagnostic call and growth audit
- Website, SEO and AI-search visibility review
- Quick wins that stop leads leaking
Days
31–60
31–60
Build the engine
Momentum- AI content and campaign workflows
- Google Ads, LinkedIn and email set-up
- CRM and enquiry tracking in place
Days
61–90
61–90
Scale & measure
Results- Optimise what converts, cut what doesn't
- Monthly growth review with clear numbers
- A 12-month roadmap to keep growing
Insights & ideas
Latest thinking.
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OCT 31, 2026
Thought Leadership Strategy: How to Build Authority That Wins Work
Read more → -
OCT 30, 2026
Agentic AI: The Marketing Team of the Future
Read more → -
OCT 30, 2026
Why I Believe Every Business Will Be AI-First by 2027
Read more →
NEW — Orion AI marketing engine
9 AI Specialists. One Marketing Engine. Built for Accounting Firms.
Replace your £12,000–£15,000/month CMO hire with a fully integrated AI marketing system — strategy, content, SEO, distribution and competitor intelligence. All working in sync. From day one.
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01
Positioning Researcher
Analyses your ICP, competitors and market gaps.
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02
Content Strategist
Editorial calendar grounded in real search demand.
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03
Copywriter
LinkedIn posts, blogs, newsletters in your voice.
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04
Repurposing Engine
One piece → 8–10 assets across every channel.
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05
SEO & AEO Optimizer
ChatGPT, Perplexity, Google AI Mode — visible.
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06
Distribution Planner
Right channel, right format, right window.
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07
Performance Analyst
Tracks pipeline, flags what to cut, doubles down.
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08
Lead Magnet Builder
Assets that capture emails and qualify buyers.
Agent 09
Competitor Intelligence
Runs every Monday. Tracks competitor moves and gaps you can exploit before they close.
Free 30-minute call
Ready to turn complexity into growth?
Book a free call and leave with a clear next step for your marketing.