Marketing for accounting firms that grows and scales your practice.
With more than 10 years in finance and accounting services, Orjona now works with accounting firms to grow and scale — through SEO for accountants, AI-first lead generation, LinkedIn, email marketing and branding delivered by Orion Global Consulting.
Marketing built by someone who knows accounting from the inside
Orjona has spent more than a decade in finance and accounting services — including six years as Regional Director and Marketing Director at one of the UK’s leading accounting groups, and running Smart Accounting. She understands partner economics, compliance, seasonality and how clients really choose an accountant.
Today she works with accounting firms to grow and scale: attracting better-fit clients, increasing fees and building a pipeline that does not depend on referrals alone.
We help accounting firms that:
- Rely on referrals and want predictable new enquiries
- Want more advisory and higher-value clients
- Do not show up when local businesses search for an accountant
- Plan to grow through a new office, a niche or acquisition
- Need to free up partners’ time with AI and automation
- Want a brand that attracts talent as well as clients
Be the accountant clients find first — on Google and in AI search
When a business owner searches “accountant near me” or asks ChatGPT for a recommendation, your firm needs to be the answer. Our SEO for accountants covers:
- Keyword research for your services and locations, such as “accountants in Richmond” or “tax advisor for contractors”
- Google Business Profile optimisation and review generation
- Service and location pages that rank and convert
- Technical SEO, site speed and schema markup for accounting firms
- Content on tax deadlines, Making Tax Digital and business advice
- AI search visibility (AEO and GEO) in ChatGPT, Gemini and Google AI Overviews
What SEO delivers for your practice
- More enquiries from businesses actively looking for an accountant
- A lower cost per new client than paid advertising over time
- A stronger reputation through reviews and visibility
- Monthly reporting on rankings, traffic and enquiries
SEO for accountants works best alongside lead generation and LinkedIn — so your firm is found, trusted and chosen.
Marketing services for accounting firms
SEO for Accountants
Local and national SEO plus AI search visibility, so new clients find your firm first.
Lead Generation
The Orion 90-Day Growth System — targeted campaigns that fill partners’ diaries with qualified meetings.
LinkedIn for Partners
Personal branding and LinkedIn strategy that turns partners into trusted, visible advisers.
Email Marketing & Nurture
Newsletters, tax-deadline campaigns and automated sequences that convert prospects and upsell clients.
Branding & Websites
Modern brands and websites for practices that want to stand out and charge premium fees.
AI Automation
AI-powered onboarding, follow-up and CRM workflows that save partners and teams hours every week.
10+ years in finance and accounting services
As Founder and CEO of Orion Global Consulting, Orjona works with accounting firms in the UK and internationally to grow and scale. She is the author of books on AI marketing and lead generation for accountants and spoke at Accountex on how accounting firms can win clients with AI.
Flexible ways to grow your firm
Orion 90-Day Growth System
A structured 90-day programme combining SEO, lead generation, LinkedIn and email to build a predictable pipeline.
SEO for Accountants Retainer
Ongoing SEO and AI search optimisation with monthly reporting on rankings and enquiries.
Fractional CMO for Firms
Senior fractional marketing leadership from Orion Global Consulting for firms with growth, merger or multi-office plans.
From first call to a growing practice
Growth Audit
We review your website, SEO, brand, pipeline and competitors.
90-Day Plan
You receive a focused plan with targets for new clients and fees.
Launch
We launch SEO, campaigns and automation — fast.
Scale
We report monthly and scale what wins the best clients.
Accounting firm marketing questions, answered
How long does SEO take for an accounting firm?
Most firms see early movement in local rankings within around three months, with stronger results at six to twelve months. Lead generation and LinkedIn can bring enquiries sooner while SEO builds.
Do you work with small practices as well as larger firms?
Yes. We work with sole practitioners, growing practices and multi-office firms, and tailor the plan to your size and goals.
Do you work with accountants outside the UK?
Yes. Most of our accounting clients are UK firms, and Orion Global Consulting also works with clients in seven other countries.
Can you help us win more advisory and higher-fee clients?
Yes. We position your firm around the services and niches you want to grow, and target the clients who value them.
Ready to grow and scale your accounting firm?
Explore more: Digital Marketing · AI Automation · Branding · Marketing for Accounting Firms & SEO for Accountants · Fractional CMO