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Branding

Branding that makes you seen, trusted and chosen.

Brand strategy, visual identity and personal branding for founders and growing businesses. Orion Global Consulting helps you define what you stand for, look the part everywhere, and become the obvious choice in your market.

Orjona Fjerza - branding strategy, identity and design
Brandstrategy · identity · voice
Branding explained

Why does branding matter for a growing business?

Your brand is what people say about you when you are not in the room. It decides whether a prospect trusts you enough to get in touch — and how much they are willing to pay.

Strong branding is more than a logo. It is a clear position, a consistent visual identity, a recognisable voice, and founders who are visible in their own right.

Branding is right for you if you:

  • Look and sound like every competitor
  • Have outgrown the logo and website you started with
  • Struggle to explain what makes you different
  • Want to charge premium fees with confidence
  • Are a founder or partner ready to build a personal brand
  • Are launching a new business, service or market
What you get

Branding services

01

Brand Strategy & Positioning

Your audience, promise and point of difference, defined and written down.

02

Visual Identity

Logo, colour palette, typography and brand guidelines that work everywhere.

03

Messaging & Brand Voice

Key messages, taglines and a tone of voice your whole team can use.

04

Personal Branding for Founders

LinkedIn, thought leadership, speaking and PR that make you the face of your expertise.

05

Website & Collateral

Websites, presentations, brochures and social templates in your new brand.

06

Brand Launch

A rollout plan so clients, staff and the market notice the change.

Why Orjona

Branding from someone who has built her own

100+clients through Orion Global Consulting
5K+businesses consulted
100+stages spoken on
8countries with active clients

Orjona built her own personal brand from the ground up — as a speaker at events including UN Women CSW69 and Accountex, an author, and the founder of Orion Global Consulting. She brings the same approach to your business and to you as its leader.

Ways to work together

Flexible branding options

Brand Audit

An honest review of how your brand looks, sounds and performs against competitors, with clear recommendations.

Brand Build

A complete brand strategy and identity, from positioning to guidelines and launch.

Personal Brand Programme

One-to-one support for founders and partners to build visibility, authority and inbound opportunities.

How it works

From first call to a brand you are proud of

01

Discover

We research your market, clients and competitors.

02

Define

We agree your positioning, promise and messaging.

03

Design

We create your identity and brand guidelines.

04

Launch

We roll the brand out across every touchpoint.

FAQs

Branding questions, answered

What is the difference between a brand and a logo?

A logo is one visual element. Your brand is the full experience — your positioning, message, voice, visual identity and reputation.

How long does a rebrand take?

It depends on scope. A focused brand refresh can be completed in a few weeks; a full brand build including a new website takes longer. You get a clear timeline at the start.

Can you help me build my personal brand on LinkedIn?

Yes. Personal branding for founders and partners — including LinkedIn, content and speaking — is one of our core services.

Will a rebrand affect my Google rankings?

Not if it is planned properly. We protect your SEO with a redirect and content plan whenever a rebrand changes your website.