Fractional CMO & fractional marketing leadership for growing businesses.
Senior, board-level marketing leadership without the cost of a full-time hire. Orion Global Consulting offers fractional marketing leadership — a part-time Chief Marketing Officer (CMO) who sets the strategy, leads your team and turns marketing into measurable growth.
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who joins your business part-time — a set number of days each month — to lead marketing strategy and execution.
You get senior marketing leadership, a clear plan and real accountability, at a fraction of the cost of a full-time CMO. It is the fastest way to give your business the marketing direction it needs to grow.
Fractional marketing is right for you if you:
- Are growing but not ready for a full-time CMO
- Have a team or agencies that need clear direction
- Spend on marketing without a clear return
- Want to put AI to work across marketing and sales
- Are launching a new service or entering a new market
- Need marketing leadership ahead of investment or exit
What your fractional CMO delivers
Marketing Strategy & Plan
A focused marketing strategy and 90-day plan aligned to your commercial goals.
Brand & Positioning
Clear positioning and messaging that sets you apart from competitors.
Lead Generation & Pipeline
Campaigns across SEO, LinkedIn, email and paid media that fill your pipeline.
AI-First Marketing
Practical AI adoption across content, CRM, automation and reporting.
Team & Agency Leadership
Direction, coaching and accountability for your marketing team and suppliers.
Board Reporting & ROI
Clear KPIs, dashboards and board-ready reporting on marketing performance.
Marketing leadership with a track record
As Founder and CEO of Orion Global Consulting, an AI-first digital marketing and business strategy consultancy with more than 100 clients, Orjona has led marketing for accounting firms, professional services, construction, hospitality, e-commerce and technology businesses in the UK and internationally.
Flexible fractional CMO options
Fractional CMO Retainer
Ongoing part-time CMO leadership, typically two to four days a month.
Interim CMO
Hands-on marketing leadership during a hiring gap, restructure or period of change.
Marketing Audit & 90-Day Plan
A deep review of your marketing with a prioritised, ready-to-run growth plan.
From first call to first results
Discovery call
30 minutes to understand your business, goals and challenges.
Marketing audit
A review of your brand, channels, data, team and budget.
90-day plan
A clear, prioritised plan with targets and responsibilities.
Lead & measure
Hands-on leadership, monthly reporting and continuous improvement.
Fractional CMO questions, answered
How much does a fractional CMO cost?
The cost depends on the number of days and the scope of work. A fractional CMO costs a fraction of a full-time Chief Marketing Officer salary, with no recruitment fees, employment costs or long notice periods. Book a call for a tailored proposal.
How many days a month does a fractional CMO work?
Most fractional marketing engagements run for two to four days a month, flexing up around launches, campaigns or investment rounds and down once your team is running smoothly.
What is the difference between a fractional CMO and a marketing agency?
An agency executes campaigns. A fractional CMO owns the marketing strategy, sets priorities and budgets, directs your team and agencies, and is accountable for results at leadership level.
Do you work as a fractional CMO outside the UK?
Yes. Orjona is based in London and works with businesses across the UK, Europe, the Middle East, India and the Americas, both remotely and on site.
Ready for a fractional CMO?
Let's discuss your growth goals and whether fractional marketing leadership is the right fit for your business.